GANT 70th Anniversary Campaign

The brief

Drive clothing sales by launching an integrated global campaign that celebrates the seven most iconic pieces of the GANT collection.

Approach

For GANT’s 70th anniversary campaign, we built a robust eight-month content plan that told the stories of the seven most iconic items in their collection through the seven decades that the brand has around.

Iconic storytelling

The 7 Decades story drove sales through email while celebrating the story of each iconic piece and its connection to the seven decades that have shaped modern American sportswear. Drawing upon culture, nostalgia and our Ivy League heritage, we show how GANT has played a part in beginnings since 1949.

Social movement

To highlight how GANT’s icons have thrived over the decades, we paired each piece with its ideal decade and showed how it’s still relevant for today. A series of thumb-stopping cinemagraphs brought each iconic piece (and its setting) to life across social.