GANT Fall Outerwear Campaign

The brief

Get outerwear sales up in cold-weather cities around the world by launching a global campaign that speaks the language of our urban audience.

Approach

We brought local insights, local influencers and product benefits together to create a series of social and paid digital media tactics that spoke the language of our urban audience in key cities—from Paris to New York to Amsterdam and beyond.

A quality education

GANT’s quality is its own story and one that we told through an educational social campaign heroing the craftsmanship and technology sewn up in every piece. Social carousels were a natural fit for showcasing each piece and revealing the details.

A local take on content

We delivered a social-ready campaign playbook with localized content for each of our key cities—pairing engaging photography with copy driven by local insights and a local influencer best suited to spread the word.

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