La Mer Skincolor

The brief

Help La Mer launch a new product category by creating an integrated campaign that would introduce it to the world.

Approach

A beloved brand in the luxury skincare space, La Mer was creating a category first—a product collection that brought skincare and color together. We started by defining a new way to talk about the product, with a visual look and feel to go with it.

Defining the collection

We created an integrated campaign that extended from social to video and beyond—starting with an immersive launch video that captured the essence of La Mer’s Skincolor line and caught the eyes of beauty enthusiasts on social.

Education first

Working with La Mer’s makeup artist ambassadors, we created step-by-step video lessons that showcased the benefits of the product on social, driving customers to a custom shade guide, a live chat color consultation and product pages on .com.
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The results

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